Ana Carolina Alves
Content Manager & Strategist | Copywriter
Bachelor of Journalism
Post Graduate Diploma, Digital Media
+ 8 years of Experience
Elevated Organic Search by +442%
47% Growth in Digital Sales
10,477 Organic Podcast Plays
596,969 views on YouTube
+ 180 Blogs Written & SEO-Optimized
Ihelpbusinessesandentrepreneursconnectwiththeiraudiencethroughpowerfulcontentthatreflectstheirvision,passions,andvalues—turningideasintoresultsthatmatter.
About Me
Hi, I’m Ana Carolina—but you can call me Carol!
Content creation isn’t just my job; it’s my passion. It’s my creative playground, where I blend storytelling, strategy, and innovation to craft compelling narratives. As a full-time content creator and strategist, you can only imagine how my mind races (cheers to Yoga classes!)
Copywriting is my first love, but along the way, I discovered a passion for content management, podcast production, event management, and photoshoot coordination. In marketing, wearing multiple hats is part of the game, and I thrive on bringing creative visions to life.
From developing content strategies that seamlessly integrate blogs, YouTube, and podcasts to crafting compelling copy for websites, social media, EDMs, and presentations, I ensure every piece connects with the audience. And of course, I always keep a close eye on analytics and performance metrics, refining strategies to keep us on track and consistently driving results.
When I'm not strategizing content, you'll find me engaged in environmental causes, lost in a good book, or binge-watching F.R.I.E.N.D.S for the thousandth time!
Portfolio
Blogs
I have experience writing B2B and B2C blogs, crafting content that educates, engages, and delivers results. My expertise spans SEO-driven articles, thought leadership pieces, and consumer-focused storytelling, always tailored to resonate with the right audience. I also have a background in feature writing, bringing depth and narrative-driven storytelling to my work.
Mobile Lash Tech VS Lash Salon: What's Better?
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B2BHandmade Fans Vs. Premade Fans: Which is Better for Your Business?
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B2B10 Add-on services that will boost your lash studio revenue
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B2B10 Ways to Market Your Lash Business
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B2BA guideline to making your lash salon eco-friendly
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B2BLash Salon Black Friday Sale Ideas
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B2BThe Ultimate Lash Aftercare Kit Ideas
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B2BDo You Really Need to Take a Break from Eyelash Extensions?
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B2CTop 10 lash extension FAQs answered
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B2C5 Expert Tips for Holiday-Proof Lash Extensions
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B2CTruths and Myths About Eyelash Extensions
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B2CWhy is it important to keep eyelash extensions clean
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B2CYour time has cum
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B2CTop 5 Types Of Female Orgasm
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B2CThe Pandemic Reality's for Visa Holders
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Feature StoriesDiary of a refugee
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Feature StoriesValuable tips for standing out in the Job Market
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Feature StoriesPodcasts
I produce and edit podcasts, overseeing everything from content strategy and scripting to recording, editing, and publishing. My expertise spans across audio storytelling, audience engagement, and technical production, ensuring each episode delivers value and resonates with listeners. In addition to my English-language productions, I also host a podcast in Portuguese, expanding my reach and bringing insightful conversations to a broader audience.
Below, you can check out some episodes I've worked on. If you'd like to explore more, feel free to browse the shows on your favorite podcast platform!
YouTube & Video Content
I have experience creating YouTube videos from start to finish, including scripting, production, and, when needed, editing. I focus on crafting engaging, informative, and visually compelling content that aligns with the brand's voice and resonates with the audience. While I often handle the full process, some projects involve overseeing production while collaborating with editors to bring the final vision to life.
You can check out two examples below, and if you'd like to see more, feel free to explore Prolong Lash's YouTube channel for additional content I've worked on.
Skills & Expertise
Skills
Content Strategy
Develop and implement comprehensive content plans that align with business goals, target audience insights, and market trends to ensure engaging, impactful messaging across channels.
SEO
Optimize website content with on-page and off-page strategies, keyword research, and competitive analysis to improve search rankings and drive sustainable organic traffic.
Content Marketing
Create and distribute valuable, relevant content designed to attract, engage, and convert target audiences, establishing brand authority and nurturing customer relationships.
Journalistic Writing
Produce accurate, well-researched, and compelling narratives that adhere to ethical standards, ensuring clarity and credibility in every piece of communication.
Social Media Management
Curate, schedule, and engage content across various social platforms to build brand presence, foster community interaction, and drive conversions, all while monitoring analytics to refine strategies.
Podcast Production
Oversee the end-to-end creation of podcasts—from concept development, scripting, and recording to editing and distribution—ensuring high-quality, engaging audio content.
YouTube Content Creation
Script, direct, film, and edit YouTube videos to produce dynamic and polished visual stories that captivate audiences and communicate your brand message effectively.
Press Releases
Craft clear, concise, and newsworthy press releases that capture the essence of your announcements, attracting media interest and ensuring accurate representation of your key messages.
Storytelling
Utilize narrative techniques to craft engaging and emotionally resonant content, turning complex ideas into relatable stories that drive audience engagement and brand loyalty.
Tools
Video Editing – Filmora
I routinely edit promotional and educational videos, ensuring our visual content is engaging and professionally polished.
Podcast Editing and Producing - Audacity, Spotify & Buzzsprout
Every day, I refine audio content—editing, transcribing, and enhancing podcasts—to deliver high-quality, listener-ready episodes.
AI Tools – ChatGPT, Descript, Claude
I leverage AI to brainstorm ideas, generate initial drafts, and refine content, speeding up the creative process and maintaining a steady flow of innovative content.
Microsoft Suite – Word, PowerPoint, Excel
I use these essential tools to craft detailed content calendars, prepare performance reports, and design dynamic presentations that keep stakeholders informed and aligned.
Project Management – Trello & Asana
These platforms help me organize content production schedules, assign tasks, and monitor deadlines, ensuring every project stays on track.
SEO and Keyword Research - SEMRush
Daily SEO analysis and keyword research with SEMRush guide my content optimization efforts, helping to improve search rankings and drive organic traffic.
Ecommerce - Shopify & Amazon
I oversee and update e-commerce content and product listings on Shopify and Amazon, ensuring the digital storefronts remain current and optimized for customer engagement.
Email Marketing - Klaviyo
I create and manage email marketing campaigns using Klaviyo, crafting personalized and targeted content to nurture leads and drive conversions. I analyze campaign performance to continuously improve engagement and ROI.
Social Media - Facebook, Instagram, Pinterest, LinkedIn, and TikTok
I manage and create content for various social media platforms, tailoring strategies to each platform's unique audience and features. I focus on building brand presence, increasing engagement, and driving traffic to our websites and products.
Graphic design - Canva
I use Canva to create visually appealing graphics for social media posts, blog headers, and marketing materials. This tool allows me to maintain brand consistency while producing eye-catching visuals that enhance our content.
Performance tracking - Google Analytics
I utilize Google Analytics to monitor website traffic, user behavior, and campaign performance. This data-driven approach allows me to make informed decisions about content strategy and optimize our digital marketing efforts.
Professional Experience
Prolong Lash
Melbourne, Victoria, Australia
Apr 2022 - Present
Content Manager
- •Develop and write content for blogs, EDMs, presentations, social media (YouTube, Facebook, Instagram, Pinterest, LinkedIn, TikTok), website, Shopify, and Amazon to enhance brand growth and engagement.
- •Create and implement content strategies and messaging plans across platforms, ensuring brand consistency and alignment with blogs, YouTube, and podcasts.
- •Utilize analytics and A/B testing to refine messaging, optimize content performance, and boost conversion rates.
- •Oversee project management, assigning tasks, developing schedules, and briefing/managing internal and freelance marketing team members (photographer, marketing assistant, paid ads, and EDM specialists).
- •Manage the production of photoshoots, videos, and podcasts, including storyboarding, scripting, directing, and post-production editing for various channels.
- •Develop and execute integrated cross-platform content strategies across websites, social media, YouTube, and EDMs.
- •Lead, mentor, and support the marketing assistant in managing social media channels and achieving strategic goals.
- •Review, edit, and approve content to ensure brand compliance, SEO optimization, and audience alignment.
- •Collaborate with stakeholders to brainstorm content ideas, conduct market research, and develop strategies to grow partnerships and product sales.
- •Monitor and analyze campaign performance using social media metrics and Google Analytics to optimize strategies.
- •Plan and execute event marketing strategies for global exhibitions, including organizing interviews, speaking opportunities, and managing PR at event stands.
Prolong Lash
Melbourne, Victoria, Australia
Dec 2021 - Apr 2022
Content Producer
- •Creating copy, graphics, and imagery for social media channels across multiple platforms.
- •Managing content across all media channels, including international markets.
- •Formulating cross-platform content strategies.
- •Developing user or campaign-relevant content for various marketing materials.
- •Optimizing copy based on SEO data, audience reaction, and campaign success.
- •Creating copy for various marketing materials and campaigns.
- •Developing storyboards and scripts for videos.
Prolong Lash
Melbourne, Victoria, Australia
Aug 2021 - Dec 2021
Copywriter
- •Write compelling copy for various marketing materials, including EDMs, social media, SEO-optimized articles, and print materials.
- •Research and stay updated on industry trends through conferences, podcasts, webinars, and online communities to develop relevant content.
- •Collaborate with internal stakeholders and the marketing team to align content with brand strategy and objectives.
- •Develop messaging strategies and conceptualize campaign ideas for digital and print platforms to enhance brand awareness and engagement.
- •Identify customer needs and recommend new content topics to drive audience growth and retention.
- •Support content development for marketing initiatives, including event promotions and PR opportunities.
Carol Alves Consulting
Melbourne, Victoria, Australia
Jun 2020 - Present
Freelance Copywriter & Content Creator
- •Undertook freelance marketing projects, helping small businesses enhance their online presence, refine brand messaging, and optimize content strategies.
- •Specialized in copywriting, podcast production, and content marketing, creating compelling, high-performing content tailored to diverse audiences.
- •Developed SEO-driven content strategies that increased website traffic, engagement, and conversions.
- •Managed and optimized social media campaigns, growing brand visibility and audience interaction.
- •Provided strategic content consulting, helping businesses improve storytelling, brand positioning, and digital outreach.
- •Applied data-driven insights and analytics to refine marketing strategies and maximize content impact.
Azzurra Digital
Contract
Nov 2018 - Aug 2019
Copywriter & Social Media Specialist
- •Managed social media accounts for clients across various industries, primarily in the automotive sector, driving brand awareness and engagement.
- •Developed and executed data-driven social media strategies to enhance audience growth and customer interaction.
- •Created compelling copy for social media posts, blogs, EDMs, and marketing materials, ensuring brand consistency and audience relevance.
- •Planned and executed targeted campaigns across multiple platforms, optimizing content for maximum reach and conversion.
- •Handled community management, responding to inquiries, engaging with followers, and fostering brand loyalty.
- •Conducted competitor analysis and industry research to identify trends and opportunities for content innovation.
- •Utilized analytics tools to track performance, measure engagement, and refine strategies for continuous improvement.
Otimicar
Brasília, Federal District, Brazil
Mar 2018 - Nov 2018
Copywriter
- •Created and optimized content for a car servicing mobile app, ensuring clear, engaging, and user-friendly messaging that aligned with brand guidelines.
- •Crafted UX copy to improve user experience, enhancing in-app navigation, onboarding processes, and overall usability to drive engagement and retention.
- •Developed and executed B2B and B2C digital marketing strategies to increase app adoption, including targeted campaigns tailored to different customer segments.
- •Wrote SEO-driven blogs and developed high-converting EDM campaigns to boost brand awareness, customer acquisition, and app downloads.
- •Designed and implemented integrated content plans across multiple channels, ensuring a cohesive digital presence and effective marketing communication.
- •Conducted market research and competitor analysis to refine content strategies and position the app effectively within the industry.
- •Collaborated with designers, developers, and marketing teams to create compelling, conversion-focused content that supported product growth and engagement.
Correio Braziliense
Brasília e Região, Brasil
Mar 2017 - Dec 2017
News Reporter (Internship)
- •Started as a city reporter, covering local events and breaking news.
- •Covered breaking news, political developments, and social issues, ensuring timely and factual reporting.
- •Adapted to tight deadlines, high-pressure environments, and fast-paced news cycles.
- •Ensured all reports adhered to ethical journalism standards and fact-checking protocols.
- •Investigated and exposed a hospital scandal involving equipment failures, leading to long waiting lists for cancer patients. Led a team to research, fact-check, and publish an exclusive investigative report on the issue. As a direct result, the hospital purchased new equipment, improving patient care.
- •Later transitioned to covering the tourism section, reporting on travel trends, destinations, and industry insights.
- •Wrote feature articles, travel guides, and in-depth pieces on tourism and cultural experiences.
OBS - OLYMPIC BROADCASTING SERVICES
Rio de Janeiro e Região, Brasil
Jul 2016 - Aug 2016
Liaison Officer
- •Responsible for Liaison Officers coordination at Engenhão Stadium.
- •Provided press support during the Olympic Opening Ceremony.
- •Monitored interviews of various athletes, including Usain Bolt.
- •Worked on the Opening Ceremony, Football, and Athletics games.
- •Interviewed Fernando Meirelles, Oscar-nominated filmmaker and creative director of the opening ceremony.
- •Interviewed Gustavo Kuerten, former Brazilian professional tennis player.
- •Interviewed Hortência de Fátima Marcari, a former Brazilian basketball player, considered one of the greatest female athletes in her sport and the best FIBA World Cup player of all time.
Instituto de Pesquisa e Estatística do Distrito Federal - IPEDF
Brasília, Federal District, Brazil
Jun 2015 - Jun 2016
Public Relations Intern
- •Crafted compelling news articles, white papers, and press releases to communicate key messages effectively.
- •Wrote, edited, and distributed press materials to ensure clear and consistent communication.
- •Conducted interviews with stakeholders to gather insights and enhance public messaging.
- •Monitored press conferences and media coverage to ensure accurate and timely dissemination of information.
- •Assisted in public relations strategies to strengthen the institute's outreach and visibility.
Education & Certifications
Education
Post Graduate Diploma, Digital Media
Deakin University
2020 – 2021
Bachelor of Journalism, Communication and Journalism
UniCEUB - Centro Universitário de Brasília
2014 – 2017
Certifications
Content Marketing Certification
HubSpot
Issued Jun 2024
Social Media Strategy and Content Marketing
ESPM Escola Superior de Propaganda e Marketing
Issued Oct 2018
Get in Touch
Contact Information
Feel free to reach out to me via email or connect with me on LinkedIn. I'm always open to discussing new projects, creative ideas, or opportunities to be part of your visions.